Tristan Reaves- Owner of Truth Performance, and Associate Director of student-athlete development at Clemson University.  Former student-athlete at UCF

Elevating Athletic Performance

Tristan Reaves

Tristan Reaves has been a Certified Strength & Conditioning Specialist (CSCS) for 7 years and has worked with athletes at every level. Tristan earned his bachelor’s and master’s degrees from the University of Central Florida (UCF) in Sports and Exercise Science.  While at UCF, Tristan was a student-athlete on the football team. He was part of a program that appeared in four bowl games including the 2018 Peach Bowl. 

Today Tristan serves as the Associate Director of Student-athlete Development at Clemson University. Before Clemson, Tristan was both a strength & conditioning coach as well as the Assistant Director of student-athlete success at Emory Univeristy

Tristan was nominated by the NSCA as a 2024 national assistant strength & conditioning coach of the year.  Additionally, Tristan is an Effective Facilitator for the NCAA and the Institute of Sport & Social Justice.


His mission is to integrate personal and professional development with athletic development. It is not enough to simply train athletes, but to develop people to be just as excellent in their life removed from sports.

Tristan is CSCS, FRCms, and CPR/AED certified.

Sports Performance

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Francesca Reaves

Francesca Reaves has been a certified athletic trainer since 2016, bringing a decade of hands-on experience to athletes at every level. A Florida native, Francesca earned her Bachelor’s degree in Athletic Training from the University of Central Florida (UCF), gaining experience with Division I programs including Women’s Basketball, Football, Track and Field, Volleyball, and Cheer. She continued her education at the University of North Texas, completing a Master’s in Sport Management while serving as a full-time athletic trainer for Women’s Basketball, Swimming & Diving, and Tennis.


With a background spanning high school, Division I collegiate, and clinical settings, Francesca founded Truth Performance to bridge the gap between athletic potential and performance reality. Her approach is built on expert care, individualized programming, and a commitment to empowering athletes through every stage of their journey.


Francesca holds certifications in CPR/AED/First Aid instruction, spinal manipulation techniques, and dry needling. Her mission through Truth Performance is simple: deliver honest, elite-level care and performance training so every athlete can unlock their highest potential.

We are a family-owned sports performance business. 

Tristan is a strength & conditioning coach and student-athlete development professional. Francesca is an Athletic Trainer. Together, they offer a comprehensive suite of services for youth, collegiate, and professional athletes and their families.

Athletic Training

Student-athlete Development

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